According to the announcement published by Shanghai Municipal, Yongming Ye, VP of SAIC and general manager of Shanghai GM, may take CEO of Brilliance Group.
Less than one month since Mary bora assumes her position of GM Automobile CEO, she comesto the largest single market of GM, China. She visits governor of Shanghai city, SAIC senior management, and hold GM employee conference. All the activities are around a center—GM development in China in the future.
Personage inside industry leaked that Yongming Ye transition 3 weeks ago at micro-blogging website. Just like his pervious Lei Ding, Yongming Ye has left automobileindustry after two and half years working for Shanghai GM as general manager. Yongming Ye is a senior staff of Shanghai Automotive Group, and he occupied important positions among different departments. He was the vice manager of Planning Dept. of Shanghai Automotive Industry Corporation,vice general manager, general manager and party secretary of Shanghai Automotive Industry Sales Corporation, executive manager of Shanghai Volkswagen Automotive Co., vicepresident and general manager of Services Trade Division of SAIC, vice president of Shanghai Automotive etc.
Mary bora tells reporter that “in the future, we will not only assess market share of GM in China, but also and more importantly to realize profit growth. The most important of the goal relies on Cadillac. ”
Based on the sales achievement of his pervious Lei Ding, YongmingYe’sterm faces huge challenge. Lei Ding has lead Shanghai GM taken the sales champion again in China with 1.03 million sales. However, at the same time patent company of GM was under suspicion of bankruptcy in 2010.
In 2103, GM, which own record 9 years of “the largest sales in China among international companies” has been taken by Volkswagen Group. Besides, GM profit in China is far behind Volkswagen’s. Diggingrelative higher profit luxury brand segment in China, it is no doubt the next opportunism to improve profit of GM in China.
During his term, Yongming Ye has reorganized marketing system, and implemented dual-brands strategy: GM & Skoda. Besides, hehelps to bringa tripartite investment among SAIC, General Motors and Shanghai GM, which found Shanghai OnStar Telematics Service Co., Ltd. providing vehicle information service. Furthermore, they cooperatedagainin October 2010, and found Shanghai ChengxinUsed Car Management Co. to grab used car market. It extends cooperation between SAIC and GM.
However, with the background the top 3 Germany brands taking absolutely market advantages, and Volvo, Infinite etc. brands has accessories its China made steps, Cadillac, as a new comer in Chinese market, whether or not its development following Mary bora’s wish?
However, Yongming Ye has taken 2 million sales goal in 2015 which is quite challenge. Yongming Ye promotesmarketing system reformation of Buick and Chevrolet. It has a good result up to now. However, market for Cadillacremains tepid for years. According to plan of Akerson, CEO of GM, Cadillac’s sales should reach 100 thousand in 2015, and take 10% market share of luxury car segment in China after 5 years, which refers to 300 thousand sales. According to statistics by Gasgoo.com, Cadillac has increased 34.5% over the same period of last year in the first half this year. However, sales of 19,658 still have a long distance with 100,000 goal for 2015.
“Chinese automobile market is huge, and takes animportant position in our global strategy. Particularly Cadillac brand, Chinese market is crucial for the brand in the future development. Therefore, we need to improve Cadillac sales in China.”Mary bora says “one of the officialmethods is to develop Cadillac product line.”
Last year, Cadillac initials its renaissance journey in China. March 2013, Cadillac XTS China made launches market, which becomes a milestone of GM walk forwards in Chinese market. Nov 2013, another model of Cadillac ATS has launched Chinese market as the first imported product.
According to Cadillac brand arrangement, it will introduce a new car into China each year. Up to 2015, Cadillac has its “double-10” plan, which means annual sales and production both exceed 100 thousands. (In Chinese, number counted by four digital, which counted with 10 thousand unit).
After marketingactives in 2013, Cadillac brand in China has its advantages. According to statistics, Cadillac has sold 251 thousands globally, which has increased 28.2% over last year. Chinese region exceeds 50 thousand at first time, and has increased as much as 67%./
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